Founder Mrs. Beatrix De Boer began her watchmaking career in 1997. Trained in Switzerland, she spent decades as the premier watch supply specialist in Pacific Palisades, California, before leveraging her deep industry expertise and mechanical mastery to launch her own business.
Today, Deboer Luxury LLC is owned and operated by her daughter, Chief Executive Officer Ms. Sandra De Boer. Operating as an independent contractor, the firm serves an elite global clientele across major hubs including Los Angeles,New York, Toronto, Vancouver, Montreal, Miami, Atlanta, Houston, Denver, Chicago, Las Vegas, and London.
Sandra brings a robust background in management consulting, startups, and concierge services to her leadership role. Dedicated to guiding Deboer Luxury toward innovative milestones, she helps valued clients secure rare timepieces designed to become cherished family heirlooms. Outside of work, she is an avid tennis player, animal lover, and active participant in local community programs.
Guiding her work as CEO of a multi-million-dollar watch design and sales enterprise is a steadfast personal philosophy. Asked how she describes herself, Sandra shares, “I strongly believe in honesty, dignity, and integrity. I am a Christian first, and I also believe and trust in God first.”
She holds a Bachelor of Arts in Business Management from the University of Aruba.