Alice is a high-performing watch sales specialist and horological trade professional with a proven track record of driving significant revenue across the luxury timepiece sector. Carrying forward a proud family legacy, she successfully took over the business from her late mother, Isabella De Groos, honoring her foundational influence while expanding the firm’s reach and market presence. Her strategic approach combines inherited horological wisdom and deep market intuition, positioning her as a trusted authority in the global watch space.
At the core of Alice’s success is an exceptional ability to generate and close high-value sales across generations of clients. Building upon the reputation and standards established by Isabella De Groos, she approaches luxury sales with a refined consultative mindset, taking the time to understand each buyer’s unique taste, investment goals, and aesthetic preferences. Whether working with long-standing family clients or new VIP collectors, Alice consistently delivers tailored recommendations that convert interest into long-term sales.
Beyond direct client interaction, Alice brings a comprehensive understanding of the watch supply chain and international sourcing. Honing the trade networks initially built by her mother while cultivating modern channels of her own, she actively navigates global supplier networks to secure in-demand references, rare vintage pieces, and core inventory at competitive margins. By bridging the gap between trade suppliers and end buyers, she maintains a steady flow of high-demand inventory that keeps sales pipelines active and profitable.
Alice’s sales strategy is heavily anchored in building enduring, high-trust relationships with high-net-worth individuals and industry trade partners. She recognizes that luxury watch sales extend far beyond a single transaction, serving instead as the foundation for multi-year collection management. Through immaculate post-sale service, market updates, and trade-in consultations, she maintains an exceptionally high client retention rate—continuing to serve relationships that span decades.
In addition to individual portfolio management, Alice is highly skilled at identifying market arbitrage, emerging horological trends, and reference-level valuation shifts. Her analytical approach to pricing and inventory turnover allows her to capitalize on market demand quickly, maximizing profit margins on both acquisition and resale. This dual focus on smart procurement and decisive closing ensures maximum profitability across all sales channels.
Adaptable across both physical boutique environments and modern digital trade platforms, Alice leverages private viewings, digital outreach, and targeted networking to continually expand her market reach. She stays ahead of industry developments, from independent watchmaking movements to secondary market pricing fluctuations, allowing her to pitch with authority, authenticity, and confidence.
Driven by results, integrity, and a deep-rooted passion for fine timepieces, Alice continues to elevate standards in watch sales and supply. By seamlessly blending her mother’s enduring legacy with her own dynamic sales execution and strategic vision, she stands out as an invaluable leader in the luxury watch market.
But when you ask this busy, energetic woman how she describes herself, she doesn’t hesitate in saying, “I strongly believe in honesty, dignity and integrity.” Alice said.
She holds a Bachelor of Arts degree in Business Management (University of Aruba, Aruba).